Google Analytics, or GA, is a free analytics tool that gives you an in-depth look at your website and/or app performance. It integrates with Google's marketing and advertising platforms and products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools.
How to Enable Google Analytics (GA4) and Tag Manager (GTM)
1. Login to the Logic CMX admin using your email address and password.
2. Go to Analytics Settings within the Marketing tab located in the left-side navigation bar.
3. The "Google Analytics" tab is open by default. Add your GA4 code snippet within the first window labeled "Insert GA Base Code".
4. Optional Google Tag Manager (GTM) code goes in the next code widow labeled "Google Tag Manager".
5. Save your settings. A success message will now display at the top of the settings page.
Allow up to 24 hours for a new analytics account to begin tracking data. For additional information on how to set up your Google Analytics account, refer to Google's documentation.